• Ask family and friends to recommend a jeweler who they’ve had a good experience with.
• Choose a jeweler who’s been in the community for several years. It will probably be a family run independent jeweler.
• Choose a jeweler who is willing to take the time to review the 4C’s with you – the four characteristics that determine a diamonds value and therefore its price. It’s important that you feel comfortable with the jeweler and not rushed through the buying process.
• Stay away from stores that appear to deeply discount merchandise (“... Read More
How to Choose a Jeweler